|What We Do

In order to make your business a success, you need to understand your market. This is where DataMine Lab can help you. Our customers often come to us with data that is in need of analysis and a desire to make an impact with their business. We take the information they give us and apply the latest technologies to help them understand trends and ideas that can be found in their data, enabling them to find value in the information they have.

For example, we do a lot of work for companies in the advertising industry. In such a competitive market, it is vital that our clients really understand the people they are targeting and know how to get the best results.

We look at different aspects of their marketing campaigns to work out how they can achieve this. How many people view their ads, which ads generated the biggest number of clicks and which ad generated the most revenue are examples of things we look for to help our clients understand what they have achieved – and where they can improve.

To do all of this, we use the latest technology to generate the most accurate, effective results possible. We make use of techniques such as cloud computing, data mining, machine learning and web analytics to produce top quality results. These are all terms that can sound complicated, but they have a simple aim: to allow us to analyse data from a range of perspectives so that we can condense it down into useful information. This information is then used to help businesses generate more revenue, cut costs and generally learn more about their market.

In brief, we:

  • Offer a comprehensive range of business intelligence and consulting services to add value to your business, turning your raw data into evidence that can really make a difference.
  • Analyse large amounts of data using cloud computing.
  • Work on web analytics, data mining and machine learning projects.
  • Work with online advertising data.
  • Work to two week delivery cycles so you will receive the results of your data analysis while it is still fresh and relevant, meaning it will have maximum impact.

Our process and how we work

We make sure that our clients’ businesses are at the heart of everything we do and we take a 3D approach to our work:

01

Discovery

Explore your data

The first step in any project is for us to sit down with you and learn about your business and its needs. We’ll take a look at your existing data and other resources to get a better idea of how we can transform your ideas into useful, practical business solutions.

02

Design & Development

Design the best solution

Once we have a good idea of what you do and what you are looking for, we apply data mining and other techniques to your data. Wherever possible, we make use of open source software to help us analyse your data and find the answers you are looking for.

03

Delivery & Maintenance

Deliver a successful product

When we have finished the data analysis, we will transform this into a product that will add value to your business and break down the results very clearly for you. In our work, we focus on quality and simplicity to make sure your resulting product will be easy to extend and update as your business grows and you acquire new data.

Our Services

We provide a comprehensive statistical consultancy service that brings value to our clients through our professional solutions, services and training. Our services for commercial clients range from in-house statistical training workshops to long-term team-based statistical research contracts. We can also provide media fact sheets and expert witness services as well as policy advice for Government and NGOs alike.

Market Research

Analytical Consulting

Market Intelligence

Economic Analysis

ODA Consultancy