The Global Research Group designs and executes marketing research and consulting assignments in Canada, Europe, Latin America, Australia, the Middle East, and Asia. The group conducts market structure analyses, pricing analyses, advertising tests, promotion tests, segmentation studies, strategy analyses, customer satisfaction tracking, and new product research, as well as depth interviews and focus groups in person and via the Internet. International projects are conducted through our worldwide partners and subcontractors.

Global Marketing Research Team

Our researchers speak and support 10 major languages. Our international employees come from Europe, Latin America, and Asia.

Global Data Collection Platforms

Depending on the target audience and the country, Optimize Data Analytics recommends the most appropriate data collection method. For example, in Canada and the Scandinavian countries, the Internet is a sound data collection method because of high Internet penetration. In most of Latin America, however, face-to-face interviewing is typically the preferred method for most consumer-goods studies, while the Internet would be restricted to surveys targeted to an upscale, technology-savvy audience.