Smartphones and Tablets

Some marketing questions are best answered by smartphone surveys. If it’s important to know exactly what consumers are doing and thinking while “on the go” or at a given place or time, then smartphone surveys are often ideal. These surveys must be succinct and simple for small screens. To access a smartphone survey, respondents text a keyword to a specified number or scan a QR code with a smartphone’s camera. The keyword and number or QR code are often printed on sales receipts, invoices, or packages.

iPads and tablet computers are also often used to access online surveys. Optimize Data Analytics’ software systems are designed to recognize the mobile device and browser type, and then optimize the survey for that device.

Sampling Options

• Online Community or Private Online Panel. Optimize Data Analytics builds, recruits and manages custom online research communities for clients
• Client-Provided Sample. The client may generate a sample of customers, employees, or purchasers, along with their Internet addresses. Optimize Data Analytics then conducts the survey.
• Client’s Website. We can place a programmed survey on the client’s website, or place a link from the client’s site to Optimize Data Analytics’ secure web server to complete the survey.
• Advertising Recruitment. Targeted consumers can be recruited via advertising on related websites and/or email lists. These consumers are invited to our secure web server to participate in the study.
• Telephone or Mail Recruitment. The original sample is recruited by telephone or mail. Respondents are then invited to our secure web server to complete the questionnaire