We provide meaningful visual representations of market and economic data and its spatial relationship to a development site, store location, or shopping center. Using GIS, we incorporate proprietary performance metrics along with demographic and economic information and our proprietary real estate databases.

Using selected primary, secondary, census, or client-provided data, Optimize Data Analytics’s GIS Mapping Group can create a series of color-coded thematic maps to highlight marketing opportunities. Each map is customized, presenting the data by market, trade area, or other area-specific geography. These maps provide an effective visualization and immediate understanding of strategic market opportunities.

The kinds of information that can be mapped: