|About Us

We aim to provide a comprehensive statistical consultancy service that both develops knowledge through the collection and statistical analysis of quantitative data and provides suitable statistical analysis and support to enable others to undertake and to understand statistical analyses for themselves.

Data analysis. Business intelligence. Software development. These are all crucial factors when it comes to understanding data and developing solutions based on raw results. These are also the things that ODA (Optimize Data Analytics) specialises in.

We have extensive experience of working on big data projects and aim to offer our clients exemplary software consulting services. Our business is founded on the core principles of creativity, excellence and inventiveness. This means that when you use our services, you can be assured of a high quality service and fantastic solutions tailored exclusively for your business.

Our process and how we work

We make sure that our clients’ businesses are at the heart of everything we do and we take a 3D approach to our work:

01

Discovery

Explore your data

The first step in any project is for us to sit down with you and learn about your business and its needs. We’ll take a look at your existing data and other resources to get a better idea of how we can transform your ideas into useful, practical business solutions.

02

Design & Development

Design the best solution

Once we have a good idea of what you do and what you are looking for, we apply data mining and other techniques to your data. Wherever possible, we make use of open source software to help us analyse your data and find the answers you are looking for.

03

Delivery & Maintenance

Deliver a successful product

When we have finished the data analysis, we will transform this into a product that will add value to your business and break down the results very clearly for you. In our work, we focus on quality and simplicity to make sure your resulting product will be easy to extend and update as your business grows and you acquire new data.

Our Team

 

  • Hassan Murtza Khan

    Head of Data Processing Engineering

Hassan Murtza Khan

Hassan Murtza Khan is the founder and Executive Director of ODA. Hassan Khan believes that in order to understand data, you need to be able to see what it looks like. This forms an important part of his approach to data projects and he is keen to demonstrate how pages of raw data can be visualized and, consequently, have real-world impacts. Before coming to ODA, Hassan Khan spent several years working in the economic research industry. Here, he gained experience of working with a wide range of clients and secured a strong and proven track record of doing questionnaire design Survey implementation, data analysis and forecasting future outcomes in financial markets. He worked entire data analysis lifecycle from requirements through the listing, questionnaire design, field strategy, data gathering, cleaning, analysis, and reporting. Moreover, He assisted economists and public policy experts based at HARVARD UNIVERSITY, PRINCETON UNIVERSITY, LONDON SCHOOL OF ECONOMICS AND LAHORE UNIVERSITY OF MANAGEMENT SCIENCES.