There is a geographic dimension to virtually every marketing problem. GeoAnalytics provides an understanding of the relationship among geographic variables, economic forces, marketing factors, and business success.

GeoAnalytics integrates:

Technology—Optimize Data Analytics utilizes state of the art Geographic Information Systems (GIS) that merges computer mapping software with our proprietary database capabilities. This allows for spatial relationships, patterns, and trends in data to be visualized through various layers of geographic variables.

Analytics—Optimize Data Analytics applies proven research and analytical methods that examine both quantitative and qualitative aspects of the locational issue under consideration. Our capabilities include choice modeling, optimization techniques, and market segmentation analyses, plus analog, regression, and retail store gravity modeling. Our capabilities include analog analytics, as well as statistical gravity models to predict the impact of retail agglomeration and customer proximity on location. Marketing effects are incorporated using choice modeling, optimization techniques, market segmentation, and simulation.

Research—Survey-based information, plus focus groups and depth interviews, are combined with syndicated and secondary data to bring powerful new information to traditional retail and shopping center analyses.

Experience—The GeoAnalytics Team has experience in real estate research and analysis across a wide variety of retail, residential, commercial office, and mixed-use development projects.

Optimize Data Analytics “Difference”

We think of retail trade areas as complex and evolving ecosystems, instead of simple and static “distance rings” around a location. We examine in detail the underlying trade area dynamics that shift and influence store and shopping center performance, including:

• Population and household growth patterns.
• Demographic characteristics.
• Topographic features and road patterns.
• Economic activity.
• Commuting patterns.
• Competitive forces.
• Sister store positioning/sales cannibalization.
• Household spending patterns.
• Marketing variables such as pricing, positioning, and advertising.

We view GeoAnalytics as not only applicable to new development activity, but to existing projects under consideration for acquisition, expansion, or redevelopment. It is not only applicable for retail projects, but also for office, residential, Hotel, and mixed-used development.

Who Could Benefit from GeoAnalytics?

The services provided by the GeoAnalytics Team help and facilitate decision-making across an array of different groups

GeoAnalytic Services

Provided below are links to descriptions of the types of analyses Optimize Data Analytics commonly conducts.

• Acquisition Reviews
• Asset Optimization/Strategic Market Plan
• Geographic Information Systems
• Location Analysis or Retail Site Selection
• Shopping Center Repositioning