Many new products and services that could be successful are abandoned before they are ever launched. Some new products are introduced with great fanfare—and soon become damaging and costly failures. Accurate forecasting of new products is essential to a company’s growth and profitability. Product category experience includes:

• Consumer packaged goods
• Consumer durables
• Over-the-counter (OTC) medicines
• Ethical pharmaceuticals
• Business-to-business (B2B) products
• Services

International Forecasts

Volumetric forecasts can be prepared for any country. To ensure accuracy of each country’s forecast and take into account cultural and economic differences, concept tests and product tests must be conducted in each country.