Optimize Data Analytics maintains databases of consumer behaviors, perceptions, and attitudes related to key industries. These databasie provide a platform for consulting and research services in the following industries.

Proprietary, Syndicated Knowledge Bases

Our syndicated research creates ongoing knowledge bases to track relevant marketing information. These studies emphasize consumer attitudes and perceptions, combined with comprehensive behavioral data focused on purchase decisions and the purchase process. We have developed these research studies to help us address marketing questions directly and, in some cases, almost instantly. This data is typically the foundation upon which we begin to formulate marketing hypotheses, often integrating these analyses with data and information from several other sources.