Optimize Data Analytics Tabulation experts use sophisticated software and systems to produce powerful cross-tabs and summaries, including algebraic models for scoring and analysis. Significance testing can be applied to columns and rows of tabulated results, and complex weighting schemes can be applied to the data. There are no limits on the size of the datafile.

Optimize Data Analytics Cross-tabs may include:

• Descriptive statistics (Mean, median, standard error, standard deviation, mode)
• Minimum and maximum values
• Data weighting
• Nets
• Rankings
• Top-line reports
• Up to 22 points per banner
• Confidence Intervals

Output

Information in a database is of no value if it cannot be extracted and reported promptly and accurately. Optimize Data Analytics has developed powerful multilevel reporting software with graphics and drill-down capabilities to speed important information to decision makers. Results and tabulations can be provided in the following formats:

• Cross-Tabulations
  • Detailed tabular format in Word, Excel, pdf, or paper
  • Charts or graphs in either Word, PowerPoint, or pdf
• Cleaned Datafiles
  • ASCII
  • Excel
  • SPSS
  • SAS
  • Access

Quality Assurance

Optimize Data Analytics Tabulation Programmers use a strict multi-step check list when creating the cross-tabulations. Each programmer’s logic is double-checked by a second programmer and then final tables are checked by the Quality Assurance Department for a thorough review.

Advanced Statistical Analyses

Many different types of mathematical tests and analyses can be conducted on the data, such as:

• Correlation analysis
• Cluster analysis
• Factor analysis
• Multiple regression
• Discrete modeling, choice modeling
• Market segmentation

Questionnaire Design and Guidance. Optimize Data Analytics provides assistance with questionnaire design before data collection begins. This is especially important for studies requiring market segmentation, choice modeling, or other advanced statistical techniques.

Survey Management and Data Processing Experience

Optimize Data Analytics is a leading global marketing research and analytical consulting firm with over three decades of experience in tabulating a multitude of studies from the simple questionnaire to tracking/wave studies, to multi-country advanced analytical designs. The senior programmers have been with Optimize Data Analytics an average of over 10 years.