A product test reveals a product’s performance at a single point in time, but products are continuously flowing from suppliers to factories to warehouses to retailers. Optimize Data Analytics designs and implements on-package or on-product quality-monitoring systems, so that companies can quickly identify lapses in product quality, and the manufacturing plants or suppliers responsible. Any CPG (consumer packaged good) product can be audited and monitored through a sophisticated online consumer feedback system. Combined with formal product testing, monitoring systems can help a brand achieve dominant product superiority.

How Product Quality Monitoring Works

Each CPG product would include a label containing an invitation, along with a product code. Consumers would log in to our secure Webserver and enter the product code (password) and rate the product. In addition to overall rating and purchase questions, the survey would include open-ended questions for likes and dislikes.

The system can be designed to monitor individual products down to the batch level at each factory, so that any deviation in quality rating could be quickly traced back to the manufacturing plant, production date, etc. Clients are provided online access to quality reports via a secure, private reporting portal.

Product Optimization Services

Optimize Data Analytics is a recognized leader in consumer product testing and optimization. Its staff has evaluated more than 1,000 foods, beverages, and other products during the past 3 decades. The firms has many staff members with extensive experience in the conduct and analysis of product testing and optimization studies. The company is a leader in the development of analytical techniques to enhance product testing and optimization.