How clean data can save you money

Data is one of your most valuable business assets. But like anything of value, it needs to be cared for and polished in order to keep it in good working order. Data cleansing from ODA enables you to protect the value of your data and ensure you gain maximum value from this prized asset.

How ODA can help

ODA is one of the UK’s leading data cleansing companies.  We designed, built and continue to develop ADAM – The data processing platform utilizing data cleansing suppression files to ensure your data is as clean and up to date as it can possibly be.

You can’t stop change

It’s a fact, data changes at a rapid rate.  Every year in the UK:

• Over 6 million people move house
• 600,000 people pass away
• Half a million addresses are changed by the Royal Mail
• 250,000 people sign up to The Mailing Preference Service
• 5.7 million company and individual details change

All of these changes cause your data to be become weak and even damaging to your business. By using data cleansing services from ODA you are able to address these critical data issues.

5 reasons to data cleanse

• Reduce cost – don’t waste money contacting people who aren’t there
• Increase response rates – the same return with less mail
• Protect your brand – duplicates and incorrect details cause a negative perception
• Best practice – comply with Direct Marketing Association guidelines
• Protect the environment – help cut down on wasteful mailings